EXPLORING AUTOMATED SHORT ESSAY SCORING (ASES) TECHNOLOGY BASED ASSESSMENT MODEL: THE ROLE OF OPERATIONAL MANAGEMENT STRATEGIES TO IMPROVE QUALITY AT UNIVERSITIES

Abstract

Over the past couple of decades, technological advancements have proliferated across all fields and domains; consequently, the evolving technological environment has also impacted the education sector. This study investigates the role of operational management strategies in educational institutions' adoption of digital technologies such as automated short essay scoring (ASES). A self-administered questionnaire was used to collect quantitative data from various educational institutions in Indonesia for this quantitative study. According to the study's findings, operational management strategies such as organizational ambidexterity, strategic leadership, quality assurance, and digital competence play a significant and positive role in educational institutions' adoption of ASES. In addition, the moderating function of strategic agility was confirmed. The study contributes significantly to the body of knowledge because the existing literature on ASES is limited, and no prior study has investigated the relationship between operations management strategies and the adoption of digital technologies in automated technology-based assessment models such as ASES.