ZONGWEN XIA; DR. RANDALL SHANNON. CONCEPTUALIZING AI-CHATBOT APPLICATION AS AN E-SERVICE AGENT TO DEVELOP A CUSTOMER-BRAND RELATIONSHIP. Operational Research in Engineering Sciences: Theory and Applications, [S. l.], v. 7, n. 1, 2024. Disponível em: https://oresta.org/menu-script/index.php/oresta/article/view/712. Acesso em: 17 nov. 2024.