Zongwen Xia and Dr. Randall Shannon (2024) “CONCEPTUALIZING AI-CHATBOT APPLICATION AS AN E-SERVICE AGENT TO DEVELOP A CUSTOMER-BRAND RELATIONSHIP”, Operational Research in Engineering Sciences: Theory and Applications, 7(1). Available at: https://oresta.org/menu-script/index.php/oresta/article/view/712 (Accessed: 17 November 2024).