Decision-making represents a very popular field with many developed approaches. However, still exists the need for the creation of novel integrated models such as well is the case in this paper. The novel integrated Improved Fuzzy Stepwise Weight Assessment Ratio Analysis (IMF SWARA) method, Fuzzy Dombi weighted geometric averaging (FDWGA) operator and PESTEL (P-Political, E-Economic, S-Social, T-Technological, E-Environmental, L-Legal) model has been developed. Five decision-makers (DMs) have evaluated six main elements of the PESTEL analysis and 30 elements more (five for each group). In total, we have created 35 models based on the developed model. Results of PESTEL analysis based on IMF SWARA method and FDWGA shows that legal and economic factors represent the most significant parameters, while last placed belong environmental group. Also, the usefulness of the developed integrated model has been demonstrated.